Social Media “outposts” are an avenue through which to more easily stay in touch with people you know well (friends and fans) and to become visible to people you don’t know yet, or at all, to make that first connection with them. Furthermore, as Laurie pointed out, it is easier for people to “like,” “follow” and “link” than to give up a name and email address in exchange for a report, blog posts or a newsletter. Why?
Archive for the ‘Social Networking’ Category
Social Media followers not Same as Subscribers
October 20th, 2010 
Joan Friedlander 
Posted in Challenging Assumptions, Marketing, Priorities, Relationships, Social Networking 
Comments OffSometimes I Just Have to Stay on Task
August 27th, 2010 Joan Friedlander In this day and age of continuous and frequent connectivity, is it really OK to take a break break from the on-line business scene for even a week? What if doing so is the best way to get deadline, task-oriented projects done? I have to believe the answer is yes, but still the question tugs at me. I decided to follow my “inner authority” rather than perceived outer pressure, but did take a break to write this post, if only to relieve the pressure a bit.
Telephone and coffee meetings – tried & true marketing tools
June 10th, 2009 Joan Friedlander Social networking tactics do not replace the value of direct contact with prospects and partners. In fact, they may actually increase the value of these “above ground” marketing tactics.
Posted in Customer service, Marketing, Relationships, Social Networking 
Tags: business success, follow up, Marketing, Relationships, social media, Social Networking Comments Off
