Archive for the ‘Relationships’ Category

2 Introverts a Wedding and a Camcorder

Yesterday I attended a wedding of a good business friend. We don’t know each other as well, for as long or as deeply as many of the other guests, but we had made a good connection. I headed out in the morning with 2 changes of clothing, the pie I was asked to bring, the bubbles I purchased to help with the festivities and my camcorder. I was aware of, but not paying too much attention to, the fact that I may know only one other person at this wedding of about 100 guests, no mean feat for an Introvert. However, over the years I’ve become more comfortable in stranger situations and confident I’d find my way around so I wasn’t worried.

Social Media followers not Same as Subscribers

Social Media “outposts” are an avenue through which to more easily stay in touch with people you know well (friends and fans) and to become visible to people you don’t know yet, or at all, to make that first connection with them. Furthermore, as Laurie pointed out, it is easier for people to “like,” “follow” and “link” than to give up a name and email address in exchange for a report, blog posts or a newsletter. Why?

Feeling Shy About Follow-Up Calls?

The Lawyer and the Sales Rep: the best testimonial I’ve ever heard about the true value, importance and tone of customer-focused follow up. When a financial planner expressed feelings of boredom with the routine of making follow up calls, this story came to mind…Follow up, at it’s best, is about making contact, doing so with respect and an eye on service.

Telephone and coffee meetings – tried & true marketing tools

Social networking tactics do not replace the value of direct contact with prospects and partners. In fact, they may actually increase the value of these “above ground” marketing tactics.